Data: The Competency Trap

Professor Phil Greening of Heriot-Watt University and non-executive director at imio Software Solutions shares his industry knowledge about the changing landscape of logistics in the second episode of our Data Mini-series. Retailers are reacting to the changing marketplace, rather than planning for the next technological innovation. Very few are utilising data effectively to organise their warehouse operations and drive buyers’ behaviour. Many retailers don’t believe there is a better way, they continue to try to improve their existing business models rather than adapt to this new data-driven environment – this is the competency trap.